Western Digital's campaign to delineate hard drive market segments and the accompanied colour-based branding has proved to be very popular. The Red drive lineup for the SMB / SOHO NAS market and the Black drives for the enthusiast segment have been greeted with good market acceptance. Today, Western Digital is expanding this initiative with the Purple branding for hard drives targeting the growing surveillance market (NVRs and NAS units dedicated to recording feeds from IP cameras).
Western Digital's campaign to delineate hard drive market segments and the accompanied colour-based branding has proved to be very popular. The Red drive lineup for the SMB / SOHO NAS market and the Black drives for the enthusiast segment have been greeted with good market acceptance. Today, Western Digital is expanding this initiative with the Purple branding for hard drives targeting the growing surveillance market (NVRs and NAS units dedicated to recording feeds from IP cameras).
Western Digital's campaign to delineate hard drive market segments and the accompanied colour-based branding has proved to be very popular. The Red drive lineup for the SMB / SOHO NAS market and the Black drives for the enthusiast segment have been greeted with good market acceptance. Today, Western Digital is expanding this initiative with the Purple branding for hard drives targeting the growing surveillance market (NVRs and NAS units dedicated to recording feeds from IP cameras).
